The scoreboard isn’t the whole score.
I help team presidents and athletic directors protect and grow their revenue by fixing the fan experience and making transitions less risky.
Game day is a business.
Teams are worth more than ever. The revenue under them has never been more shaky.
67%
Of U.S. fans say attending a game is unaffordable.
31%
Of Gen Z fans feel more connected to athletes than teams.
19%
Percentage of younger fans that watch an entire game when tuning in at home.
Fandom has changed its terms.
Fans no longer compare game day only to other game days. They compare it to everything else competing for their time, money, and attention.
Fans expect each experience with a team, venue, or athlete to feel personalized.
The in-person experience gets judged against the best app on a fan’s phone.
Fandom is social: family and friends bring people in, and households are won together.
Younger fans want to participate and experience, not just sit and watch.
Teams are no longer the front door to connection and loyalty. Athletes are.
Why does all this matter now?
New revenue threats arrive every season. The next five years will favor organizations that own the fan relationship directly and operate with the discipline that new capital expects.
Where I Help
Three practices. One goal: keep fans.
Game Day and Fan Revenue
I audit the full game day or season experience and fix where fans hit friction, then build the bundles, experiences, and content that brings them back.
Readiness and Response
I create crisis strategies and tested playbooks for the moments you can’t schedule: a player incident, a game-day evacuation, a data breach, a coach firing, a leak, and more.
Transitions and Capital Projects
A new president, AD, head coach, staff… maybe even a new venue. I map who it affects, set the order of operations, create the outreach strategy, and run it from announcement to the first game.
About Megan
I spent 18 years in corporate communications and marketing across Microsoft, Salesforce, and Lockheed Martin.
I responded to national crises, put executives on the world stage, managed budgets in the millions, and wrote processes from scratch. I led teams of thousands through reorganizations.
And in 2025, I decided to blow it all up.
Testimonials
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"Megan is a master of strategic storytelling but what truly sets her apart is her collaborative approach. She is the kind of person who elevates every project and every team she touches."
Jessica Afeku, Director of Creator & Strategic Partnerships, Microsoft
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"Megan just gets it. There’s a new generation of comms leaders who understand that they way we’ve always done it never worked as well as anyone thought. It’s that skepticism and curiosity that makes her a valuable thought partner to work through the knotty problems in the AI era."
J T. Ramsay, Founder, The Evidence-Based Communicator
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“Their attention to detail and commitment to quality truly stood out.”
Anne Marie Squeo, Pulitzer Prize Winning Journalist and Founder, Proof Point Communications
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"One of Megan’s greatest strengths is her ability to bring people together and connect the dots across emerging trends, ideas, and perspectives. She combines strategic thinking with a genuine talent for collaboration that makes people and organizations better."
Josh Swarz, Head of Public Relations, SentinelOne
The Middle Podcast
Tune in every Wednesday as Megan takes on a different franchise from MLB, the NFL, NHL, NBA, or college athletics, breaking down its history, what’s working, and what they can fix to win it all.
Your move.
When we’re done you’ll keep more fans, lose less when the business shifts, and have a team ready for whatever comes next.